Starting a blog is one thing, but figuring out how to grow your blog is no joke. I’m not going to sugar coat it, it’s not easy. I want to help take some of the guess-work out of it for you!
Write High-Quality Content
There are lots of great ways to get people to your blog. When they land there, you need to have great content to share with them or they probably won’t come back. First of all, figure out what your readers want to read about. You can do this by looking at the questions you frequently get from readers via email, social media, or blog comments.
There are a few key pieces that every high-quality blog post should have. The first is a title that is going to draw people’s attention. When someone is scrolling through social media, you want them to stop when they see your blog post title! You’ll also want to include high-quality images. This is what will allow you to draw traffic to your blog using Pinterest. Posts with high-quality images also drive more traffic on Facebook and Twitter. Finally, and most importantly, your post needs to provide some value to your reader. Ideally, your post will include a few highly actionable tasks your readers can accomplish if they want to reach a certain outcome.
Promote Your Blog on Social Media
It probably comes as no surprise to you that social media is a great way to grow and drive traffic to your blog! Social media drives the majority of my blog’s traffic each month, and because of that, I make sure to consistently promote my content on my social media pages. Not only should you share your new blog posts across your social pages, but you can continue to share your posts, especially the most popular ones, over and over again to continue driving traffic.
Implement Search Engine Optimization (SEO)
SEO is basically about optimizing your blog posts to make sure they show up in search engines. You can most easily do this by using keywords to optimize your content, headlines, images, and meta information. If you’re on WordPress, I recommend using the Yoast SEO plugin to help you optimize your blog posts.
Start an Email List and Collect Email Addresses
While social media can be a great way to grow your blog, it definitely has its downsides. First of all, just about every social media platform has an algorithm that determines who does and does not see your content. This means that when you share your latest blog post on social media, most of your followers probably aren’t seeing it. The second downside is that you have no ownership over that platform. If Facebook were to shut down your account tomorrow, it doesn’t matter how many followers you had, you can’t contact them again.
First of all, continue to write the high-quality content. Second, make sure there are multiple places around your blog where readers can sign up. I have a sign-up form at the bottom of each blog post, as well as one on my blog’s homepage and scattered within some of my blog posts. Finally, offer something in return. You can give your reader something for free to entice them to sign up for your list. This might be additional content that goes with your blog post, a free printable, or something more substantial like a free ebook or email course.
659total visits,2visits today